Show your logo designs to your client and see what they think. What’s their product or service? What makes their company unique? Who’s their audience? Who are their competitors? What’s their brand identity? And what are some logos they like? When you’ve got these answers, you’re ready to get started.ĥ. It really has to be worth doing, because you’re essentially hitting the reset button on the recognizability of your brand,” says Giffrow.Īsk your client specific questions about what they want. “I don’t think redesigning a logo is something that you should be doing every year or even every two years. Meet with your client to talk through what they’re looking for and why they want to redesign their logo. You want your logo to translate to print and digital materials well, so keep that in mind while selecting a palette.īefore you can design a logo, you need to understand the brand. Instead, choose a limited palette, like a few complementary colors or a black-and-white theme with a single bright color as an accent. Your logo can become overwhelming to look at if it incorporates all the colors of the rainbow. The colors you choose for a logo should reflect the nature of your brand.īut don’t use too many colors. Meanwhile, red is a powerful color that can signify strength or come across as aggressive. Blue is a calming, neutral color that works for many companies across industries. And different color palettes can say a lot about your brand. When it comes to branding, color matters. But for a hip lifestyle brand, a more modern sans serif typeface may work better. For a financial institution, you may want a more traditional or classic serif font. Choose a style to fit the industry your brand works within.
#Hurme geometric sans no one black full#
When it comes to logos, the typeface is everything, especially if the logo includes the full business name. Keep an eye on updates to digital design programs as they’re released, and you might just make something no one has seen before. A lot of design trends come about because new design tools or product features become available.
You can be inspired by trends, appreciate their beauty, and apply those principles to your work in a new or unexpected way. With a logo, you want something that’s going to be distinct and representative of who you are and what you’re doing.”īut not all modern logos have to look like they’re made with a cookie-cutter logo maker. So right away, you have something that looks like everyone else around you, which is not what you want. “Somebody has an idea, and then everybody thinks it’s great, and then everybody starts doing it. “That’s the nature of trends,” says Giffrow. What’s popular today has been influenced by logo design trends over the last few decades. While a modern logo can be influenced by whatever is new and popular, remember that trends tend to repeat themselves over time. You don’t want your brand to look outdated in just a few years. Make sure your logo stands the test of time. While simple logos with clean lines and striking type are in vogue at the moment, keep your business or brand in mind when designing. “Lately, I’ve seen a tendency to lean more on typography, and sometimes modern logos end up verging into minimalism,” explains designer Sarah Giffrow.
Modern logos are a unique combination of classic graphic design elements and trendy themes.
If you want to create a cutting-edge, contemporary aesthetic for your brand, consider one of many modern logo styles. An eye-catching and expressive logo can make a brand easily recognizable, whether it’s on a giant billboard or a small business card. A logo is one of the most important parts to consider when branding a company.
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